Miniaturization

Japanese have valued small things since ancient times. Bonsai is one well-known, and much-loved, example of Japanese miniaturized design: it condenses the entirety of nature. In modern times, tiny sweets are used as giveaways with products, and carefully detailed figurines are all the rage. Miniaturization in Japanese design has inspired all kinds of new products. Architect Naoki Terada, is pursuing a new world in models, and joins us in the studio to discover a whole universe of distinctly Japanese designs born out of miniaturization!