Design Hunting in Tokushima

On Design Hunting episodes, our presenters head off to discover designs that are deeply rooted in local history and customs. This time Andy and Shaula explore Tokushima Prefecture in the east of Shikoku island. Many traditional industries flourished here because of the region's rich natural resources. It has especially deep ties to an indigo dye also known as "Japan blue". A group of young people are now growing the plant, making dyes, dyeing, designing and producing new products! Another project is using cedar forest thinnings to regenerate water resources. And a washi manufacturer is exploring new potential by collaborating with artists. Discover how Tokushima is using its local resources to create unique designs that are adapting traditions for a new generation!