Gifting

Gifts are an indispensable part of life all over the world. They are used to say "thank you" or "congratulations", or given to people that we care about. A range of emotions can be held inside a gift. Traditional Japanese designs convey some of these special feelings. Wrapping gifts in a particular way or adding a special knot can increase their value. Context designer Kotaro Watanabe explores how gifting designs have evolved over the centuries.