Suggers, Fruggers and Data-Muggers
Horizon · Season 30 · Episode 7
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
Episode Details
Air date, runtime, timezone, and episode position.
Season
30
Episode
7
Air Date
15/Feb/1993
Air Time
21:00
Runtime
60 min
Overview
Episode summary.
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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