The Cola Wars
Modern Marvels · Season 13 · Episode 36
Coke vs Pepsi for world supremacy. Each year, Americans consume more soft drinks than tap water. Available in nearly 200 countries, Coca-Cola alone sells one-billion bottles, cans, and glasses of pop daily, with archenemy Pepsi-Cola a close second. We look at the legendary rivalry between these giants in a $100-billion industry built on little more than sugar and water as they battle not just to quench consumer thirst, but for their hearts and minds as well.
Episode Details
Air date, runtime, timezone, and episode position.
Season
13
Episode
36
Air Date
07/Sep/2006
Air Time
21:00
Runtime
44 min
Overview
Episode summary.
Coke vs Pepsi for world supremacy. Each year, Americans consume more soft drinks than tap water. Available in nearly 200 countries, Coca-Cola alone sells one-billion bottles, cans, and glasses of pop daily, with archenemy Pepsi-Cola a close second. We look at the legendary rivalry between these giants in a $100-billion industry built on little more than sugar and water as they battle not just to quench consumer thirst, but for their hearts and minds as well.
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