Nathan for You

Nathan for You

Ended First aired 28/Feb/2013 United States English 5 season(s) 32 episode(s)
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.

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Show Insights

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TimeScore 33% Skip It
Binge Meter 48% Slow Burn
Episode Pulse Quiet 40% activity score
Drop Rate 0% Very Low

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Seasons & Episodes

Browse episodes by season.

Season 4 · Season 4
7 episode(s) · Air date: 28/Sep/2017
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Season Overview

An elaborate stunt to make it seem like comedian Michael Richards left a $10,000 tip at a deli. A method of selling chili in secret. A charity to help a massage parlor upsell its clients. Meeting an old friend in the hopes of sabotaging Uber's business from the inside. Honing storytelling skills. Teaches an international exporter how to ship smoke alarms tax-free. Helping a computer repair shop earn public trust. Marketing becoming personal for a psychic. Helping a Bill Gates impersonator reunite with his long lost love.

Season Overview

An elaborate stunt to make it seem like comedian Michael Richards left a $10,000 tip at a deli. A method of selling chili in secret. A charity to help a massage parlor upsell its clients. Meeting an old friend in the hopes of sabotaging Uber's business from the inside. Honing storytelling skills. Teaches an international exporter how to ship smoke alarms tax-free. Helping a computer repair shop earn public trust. Marketing becoming personal for a psychic. Helping a Bill Gates impersonator reunite with his long lost love.

Season 3 · Season 3
8 episode(s) · Air date: 15/Oct/2015
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Season Overview

Clashing with a giant corporation while trying to help a struggling electronics store. A ranch accommodating for overweight riders. Appeasing male customers by creating a "man zone". A holocaust-awareness themed clothing company. An exercising fad known as "The Movement". Recruiting promising young athletes to promote a struggling sporting goods store. An antique shop being open 24/7. Allowing smoking at a bar. A hotel marketing itself to sexually active parents. A travel agent concentrating on older clients. A solution for tardiness. Protecting women's nail polish from chipping. Addressing the topic of personality. Turning a stranger into a humanitarian hero.

Season Overview

Clashing with a giant corporation while trying to help a struggling electronics store. A ranch accommodating for overweight riders. Appeasing male customers by creating a "man zone". A holocaust-awareness themed clothing company. An exercising fad known as "The Movement". Recruiting promising young athletes to promote a struggling sporting goods store. An antique shop being open 24/7. Allowing smoking at a bar. A hotel marketing itself to sexually active parents. A travel agent concentrating on older clients. A solution for tardiness. Protecting women's nail polish from chipping. Addressing the topic of personality. Turning a stranger into a humanitarian hero.

S3E6
Hotel / Travel Agent
Air date: 19/Nov/2015 · Time: 22:00 · Runtime: 21 min
Summary

A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.

Summary

A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.

S3E5
Smokers Allowed
Air date: 12/Nov/2015 · Time: 22:00 · Runtime: 21 min
Summary

Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.

Summary

Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.

S3E4
Sporting Goods Store / Antique Shop
Air date: 05/Nov/2015 · Time: 22:00 · Runtime: 21 min
Summary

Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.

Summary

Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.

S3E2
Horseback Riding / Man Zone
Air date: 22/Oct/2015 · Time: 22:00 · Runtime: 21 min
Summary

Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.

Summary

Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.

Season 2 · Season 2
8 episode(s) · Air date: 01/Jul/2014
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Season Overview

A polygraph test verification. A rebranding as a Ghost Realtor. A fake film shoot that turns into accidental fraud. A controversial ad in a pet cemetery. Taking tips from a focus group. Helping a liquor store sell to underage customers. A discrete exterminator. Making use of the parody law. A system to protect women on first dates. A radical new weight-loss program. Helping a party planner reduce "guest list" anxiety. A way to get a failing taxi company some much needed press. A new risky line-cutting policy in a hot dog stand. Marketing an unappealing children's toy. Shaming people who share their movie snacks. A reality show staring Simon the security guard.

Season Overview

A polygraph test verification. A rebranding as a Ghost Realtor. A fake film shoot that turns into accidental fraud. A controversial ad in a pet cemetery. Taking tips from a focus group. Helping a liquor store sell to underage customers. A discrete exterminator. Making use of the parody law. A system to protect women on first dates. A radical new weight-loss program. Helping a party planner reduce "guest list" anxiety. A way to get a failing taxi company some much needed press. A new risky line-cutting policy in a hot dog stand. Marketing an unappealing children's toy. Shaming people who share their movie snacks. A reality show staring Simon the security guard.

S2E8
Toy Company / Movie Theatre
Air date: 19/Aug/2014 · Time: 22:30 · Runtime: 21 min
Summary

Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.

Summary

Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.

S2E7
Taxi Service / Hot Dog Stand
Air date: 12/Aug/2014 · Time: 22:30 · Runtime: 21 min
Summary

Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.

Summary

Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.

S2E6
Dating Website / Party Planner
Air date: 05/Aug/2014 · Time: 22:30 · Runtime: 21 min
Summary

Nathan invents a system to protect women on first dates, proposes a radical new weight-loss program and helps a party planner reduce "guest list" anxiety for her clients.

Summary

Nathan invents a system to protect women on first dates, proposes a radical new weight-loss program and helps a party planner reduce "guest list" anxiety for her clients.

S2E2
Souvenir Shop / E.L.A.I.F.F.
Air date: 08/Jul/2014 · Time: 22:30 · Runtime: 21 min
Summary

Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.

Summary

Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.

Season 1 · Season 1
8 episode(s) · Air date: 28/Feb/2013
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Season Overview

An unconventional yogurt flavor. Speedier pizza delivery. A department-store Santa harboring a dark secret. A teen nabbed for doing graffiti. Attractive customers shoplifting from a store. Publicizing diner bathrooms. The world's greatest rebate. A newly famous caricature artist. An even more haunted haunted house. Dating several women at once. A struggling funeral home. The best burgers in Los Angeles. Going skydiving. A daring escape from something worse than death. Failed business ideas. A private investigator. A solution for shy customers at a taxi company. And finally, forced product placement.

Season Overview

An unconventional yogurt flavor. Speedier pizza delivery. A department-store Santa harboring a dark secret. A teen nabbed for doing graffiti. Attractive customers shoplifting from a store. Publicizing diner bathrooms. The world's greatest rebate. A newly famous caricature artist. An even more haunted haunted house. Dating several women at once. A struggling funeral home. The best burgers in Los Angeles. Going skydiving. A daring escape from something worse than death. Failed business ideas. A private investigator. A solution for shy customers at a taxi company. And finally, forced product placement.

S1E8
Private Investigator / Taxi Company
Air date: 18/Apr/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.

Summary

Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.

S1E7
The Claw of Shame
Air date: 11/Apr/2013 · Time: 22:30 · Runtime: 21 min
Summary

In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.

Summary

In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.

S1E6
Funeral Home / Burger Joint / Skydiving
Air date: 04/Apr/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.

Summary

Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.

S1E5
Haunted House / The Hunk
Air date: 28/Mar/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.

Summary

Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.

S1E4
Gas Station / Caricature Artist
Air date: 21/Mar/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.

Summary

Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.

S1E3
Clothing Store / Restaurant
Air date: 14/Mar/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.

Summary

Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.

S1E2
Santa / Petting Zoo
Air date: 07/Mar/2013 · Time: 22:30 · Runtime: 21 min
Summary

Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.

Summary

Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.

S1E1
Yogurt Shop / Pizzeria
Air date: 28/Feb/2013 · Time: 22:30 · Runtime: 21 min
Summary

Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.

Summary

Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.

Season 0 · Specials
1 episode(s) · Air date: 21/Sep/2017
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Season Overview

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S0E1
Nathan For You: A Celebration
Air date: 21/Sep/2017 · Time: 22:00 · Runtime: 41 min
Summary

In a special episode hosted by Anthony Napoli, Nathan checks in with former guests of the show, including Brian Wolfe and the Ghost Realtor.

Summary

In a special episode hosted by Anthony Napoli, Nathan checks in with former guests of the show, including Brian Wolfe and the Ghost Realtor.

Cast

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