Weird History Food is giving you the secrets to the Coca-Cola formula. Since its invention by John Pemberton in 1886, Coca-Cola has become the most well-known soft drink in the world. Yet who actually knows the Coca-Cola recipe?
On its website, Coca-Cola claims the company's "secret formula for making Coca-Cola has remained a trade secret for 130 years." Shrouding the drink's ingredients in secrecy "creates a natural curiosity about the product itself," according to social psychologist and marketing expert Ben Voyer.
How Has Coca-Cola Kept It's Formula a Secret for All These Years?
Weird History · Season 2 · Episode 67
Weird History Food is giving you the secrets to the Coca-Cola formula. Since its invention by John Pemberton in 1886, Coca-Cola has become the most well-known soft drink in the world. Yet who actually knows the Coca-Cola recipe?
On its website, Coca-Cola claims the company's "secret formula for making Coca-Cola has remained a trade secret for 130 years." Shrouding the drink's ingredients in secrecy "creates a natural curiosity about the product itself," according to social psychologist and marketing expert Ben Voyer.
On its website, Coca-Cola claims the company's "secret formula for making Coca-Cola has remained a trade secret for 130 years." Shrouding the drink's ingredients in secrecy "creates a natural curiosity about the product itself," according to social psychologist and marketing expert Ben Voyer.
Episode Details
Air date, runtime, timezone, and episode position.
Season
2
Episode
67
Air Date
21/Sep/2023
Air Time
—
Runtime
11 min
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