Sponsored by General Foods and Post Cereals, the radio serial began on the Blue Network on November 20, 1939. The 15-minute program aired daily at 11:15am, continuing until April 26, 1940. Without a break, it moved to CBS on April 29, 1940, where it was heard for two decades, first airing at 2:00pm weekdays and then 1:30pm. In 1945, Procter & Gamble assumed sponsorship of the program.
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