Series synopsis
The Profit is an American reality television series that premiered on CNBC on July 30, 2013. It ended on September 28, 2021. It stars Marcus Lemonis.
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece ...
Premise
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
Cast and characters
Leading cast
Episodes
This series spans 8 seasons with 115 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 6 | July 30, 2013 | September 3, 2013 |
| Season 2 | 18 | February 25, 2014 | December 16, 2014 |
| Season 3 | 22 | May 13, 2015 | February 16, 2016 |
| Season 4 | 20 | August 23, 2016 | August 8, 2017 |
| Season 5 | 18 | November 21, 2017 | July 31, 2018 |
| Season 6 | 11 | December 4, 2018 | March 19, 2019 |
| Season 7 | 12 | November 5, 2019 | March 17, 2020 |
| Season 8 | 8 | August 10, 2021 | September 28, 2021 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Car Cash Marcus helps two feuding brothers who buy used cars for cash. |
July 30, 2013 |
| 2 |
Maarse Florist Maarse Florists was once thriving but lost its way after the founder's death. |
August 6, 2013 |
| 3 |
Planet Popcorn Despite generating millions in sales, Planet Popcorn still can’t show a profit. |
August 13, 2013 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Athans Motors Pete Athans sank his life savings into building a high-end used car dealership. |
February 25, 2014 |
| 2 |
A. Stein Meat Products Marcus visits A. Stein Meat Products, a second-generation business in Brooklyn. |
March 4, 2014 |
| 3 |
Michael Sena's Pro-Fit Michael and Tina Sena help clients shed weight but can't make a healthy profit. |
March 11, 2014 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
SJC Drums This episode doesn't have a summary yet. |
May 13, 2015 |
| 2 |
After the Deal Marcus returns to Coopersburg Sports, Key Lime Pie Co., Artistic Stitch and Unique Salon & Spa to reveal which partnerships have flourished. |
May 19, 2015 |
| 3 |
Tonnie's Minis Marcus helps the owner of a New York cupcake shop before he loses his business and his marriage. |
May 26, 2015 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Farrell's Ice Cream Parlour Restaurants The fourth season begins with the revival of a well-known restaurant chain that didn't turn out like two business partners planned. |
August 23, 2016 |
| 2 | Dilascia | August 30, 2016 |
| 3 |
The Soup Market A Milwaukee-based chain of soup restaurants needs professional help after its co-owner's sudden passing. |
September 6, 2016 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Biggest Wins and Most Heartbreaking Losses Marcus Lemonis looks back at which deals paid off big time and which cost him millions. |
November 21, 2017 |
| 2 |
Tumbleweed Tiny Homes Marcus helps a Colorado manufacturer of tiny homes that faces massive issues, including an owner's lack of leadership, over a million dollars of debt, and low morale. |
November 28, 2017 |
| 3 |
Detroit Denim At a Detroit-based denim business, the three owners all have their own pet interests and goals; one owner stamps out any idea that he didn't come up with; another obsesses over the smallest of details; the third cares only about his own payout. |
December 5, 2017 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
NYC Bagel Deli A master bagel maker builds a big following in Chicago, but even as he dreams of expanding beyond the Windy City his business is growing stale; if Marcus can't push him to rise to the occasion, this would-be mogul won't be going anywhere. |
December 4, 2018 |
| 2 |
Queork The owner of a chain of cork-based retail stores is in deep debt to her romantic partner because of haphazard business practices. She resists advice from her employees, and Marcus struggles to help her develop new products and upgrade the brand. |
December 11, 2018 |
| 3 |
Santa's Toys Marcus travels to Santa Claus, Ind., to save Santa's Toys; hardworking owners Mark and Heidi's business practices have landed their business on the naughty list, and they must follow Marcus' protocol to save their business. |
December 18, 2018 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Dante's At a struggling Italian restaurant in New Jersey, Marcus Lemonis tries to teach owner Dante management skills. |
November 5, 2019 |
| 2 |
CocoTaps "Coco Vinny” wants to spread the “coco love" to the rest of the country by selling coconut beverages. |
November 12, 2019 |
| 3 |
Skinny Latina Local Miami celebrity Ana Quincoces has personality to spare, but her burgeoning sauce and marinade business has failed to take off. |
November 19, 2019 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Mo Honey, Mo Problems Marcus faces his biggest challenge to date when he visits a family business in Utah with a buzzworthy product that is drowning in debt; with his help, the family needs to become a hive of activity, or risk losing its lifetime investments. |
August 10, 2021 |
| 2 |
Any Way You Slice It A Santa Monica staple serving up creative slices has Marcus' head spinning; Marcus must get the owner to fall back in love with his business and resolve his relationship with a not-so-silent partner or he risks losing his 20-year pizza legacy. |
August 17, 2021 |
| 3 |
Checks and Balances A brother and sister are desperate to keep their furniture business open and their father's legacy alive; struggling to balance their lives and roles in the company, confusion, and money problems mean Marcus has his work cut out for him. |
August 24, 2021 |
Production
Release
| Original network/platform | CNBC |
|---|---|
| First aired | July 30, 2013 |
| Last aired | September 28, 2021 |
| Runtime | 45 minutes |
| Status | Canceled |
| Schedule | Tuesday at 22:00:00 |