Series synopsis
Sold Out on You, also known as 오늘도 매진했습니다 is a South Korean comedy drama television series that premiered on SBS on April 22, 2026. It ended on May 28, 2026. It was created by Ahn Jong-yeon, Jin Seung-hee. It stars Ahn Hyo-seop, Chae Won-bin, Kim Bum and Yoon Byung-hee.
A work-obsessed cosmetics CEO and a top home-shopping host struggling with insomnia cross paths, and through an unexpected romance, begin to heal the emptiness in their lives.
Premise
A work-obsessed cosmetics CEO and a top home-shopping host struggling with insomnia cross paths, and through an unexpected romance, begin to heal the emptiness in their lives.
Cast and characters
Leading cast
- Ahn Hyo-seop as Matthew Lee / Lee Hae Seok
- Chae Won-bin as Dam Ye-jin
- Kim Bum as Eric Seo
- Yoon Byung-hee as Kang Mu-won
- Goh Doo-shim as Song Hak Daek / Yang Sang Geum
- Park Ye-yeong as Uhm Sung Mi
- Yoon Jae-chan as Hwang Gi-hong
- Jo Bok-rae as Park Gwang-mo
Supporting cast
- Kim Seo An as Na Jin
- Ahn Se-bin as Na Som-i
- Jo Woo-ri as Moon Ae-ra
Guest cast
- Go Woo-jin as Eui-seok
Episodes
This series spans 1 season with 12 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 12 | April 22, 2026 | May 28, 2026 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Episode 1 Dam Ye-jin's shopping host career is on the rise — until she loses her primetime slot. Determined to find a new hit item, she heads to the countryside. |
April 22, 2026 |
| 2 |
Episode 2 Ye-jin realizes farmer Matthew Lee may be able to help her. But her efforts to persuade him prove futile, until she bumps into the perfect opportunity. |
April 23, 2026 |
| 3 |
Episode 3 Strange phone calls keeps Matthew up at night. Meanwhile, Eric Seo and Ye-jin double down on their plans to get Matthew to work with L'Étoile again. |
April 29, 2026 |
Production
Release
| Original network/platform | SBS |
|---|---|
| First aired | April 22, 2026 |
| Last aired | May 28, 2026 |
| Status | ended |
| Schedule | Wednesday, Thursday |