Series synopsis
A Virtuous Business, also known as 정숙한 세일즈 is a South Korean drama comedy television series that premiered on JTBC on October 12, 2024. It ended on November 17, 2024. It was created by Choi Bo-rim. It stars Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung and Kim Sun-young.
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Premise
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Cast and characters
Leading cast
- Kim So-yeon as Han Jeong-suk
- Yeon Woo-jin as Kim Do-hyeon
- Kim Sung-ryung as Oh Geum-hui
- Kim Sun-young as Seo Yeong-bok
- Lee Se-hee as Lee Ju-ri
- Kim Won-hae as Choi Won-bong
- Kim Jeong-jin as Eom Dae-geun
- Choi Jae-rim as Kwon Seong-su
Supporting cast
- Kang Ae-sim as Lee Bok-soon
- Lim Cheol-soo as Park Jong-seon
- Jeong Young-ju as Heo Yeong-ja
- Jeon Su-ji as Eom Seo-yeon
- Kim Jung-pal as Chairman Eom
- Seo Hyun-chul as Seo Hyun-sik
- Jung Soon-won as Na Seong-jae
- Hong Ji-hee as Seong Mi-hwa
- Shim Wan-jun as Park In-tae
- Jeong Min-jun as Jang Dong-u
- Park Ock-chool as Park Ok-ja
- Park Ji-a as Butcher
Guest cast
- Ra Mi-ran as Kim Mi-ran
- Sim Woo-sung as Gyeong-sik
- Jang Gyeok-su as Lee Du-seok
- Choi Yi-jun as Han Jeong-ho
- Kim See-eun as Lee Bok-soon (young)
- Yoon Chae-na as Child Han Jeong-suk
- Hong Eui-joon as Han Yong-deok
- Jeong Seo-yeon as Director Shin
- Jung Yu-in as Oh Geum-hui (young)
- Choi Seung-yoon as Student Fantasy Man
Episodes
This series spans 1 season with 12 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 12 | October 12, 2024 | November 17, 2024 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Episode 1 Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation. |
October 12, 2024 |
| 2 |
Episode 2 Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try. |
October 13, 2024 |
| 3 |
Episode 3 Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic. |
October 19, 2024 |
Production
Release
| Original network/platform | JTBC |
|---|---|
| First aired | October 12, 2024 |
| Last aired | November 17, 2024 |
| Runtime | 70 minutes |
| Status | ended |
| Schedule | Saturday, Sunday at 22:30:00 |