Series synopsis
The Sneaker Boom is an American documentary television series that premiered on Crave on November 21, 2025.
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Premise
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Episodes
This series spans 1 season with 5 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 5 | November 21, 2025 | November 21, 2025 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Episode 1 As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry. |
November 21, 2025 |
| 2 |
Episode 2 As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention. |
November 21, 2025 |
| 3 |
Episode 3 After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push. |
November 21, 2025 |
Production
Release
| Original network/platform | Crave |
|---|---|
| First aired | November 21, 2025 |
| Last aired | November 21, 2025 |
| Status | continue |