Series synopsis
LuLaRich is an American documentary television series that premiered on Prime Video on September 9, 2021. It ended on September 9, 2021. It stars DeAnne Stidham, Mark Stidham, Stella Lemberg and Lauren Covey Carson.
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Premise
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Cast and characters
Leading cast
- DeAnne Stidham as Self - Founder Lularoe
- Mark Stidham as Self - Founder Lularoe
- Stella Lemberg as Self - Former Lularoe Retailer, Sponsor
- Lauren Covey Carson as Self. Former Lularoe Retailer, Trainer
- Derryl Trujillo as Self. Former Lularoe Home Office Employee
- Roberta Blevins as Self. Former Lularoe Retailer, Trainer
- Iliana Estarellas as Self. Former Lularoe Designer
- Courtney Harwood as Self
Supporting cast
- Sam Schultz as Self. DeAnne's Nephew, Former Lularoe Events Director
- Becca Peter as Self
- Kenny Brady as Self. DeAnne's Son
- Jordan Brady as Self
- Jill Drehmer as Self. Lularoe Retailer, Trainer
- LaShae Kimbrough as Self. Former Lularoe home Office Employee
- Jill Filipovic as Self. Journalist
- Tiffany and Paul Ivanovsky as Self. Former Lularoe Retailers, Coaches
Guest cast
- John Oliver as Self
- Dan Kang as Self
- Kelly Clarkson as Self (archival footage)
Episodes
This series spans 1 season with 4 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 4 | September 9, 2021 | September 9, 2021 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
Start Up Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright. |
September 9, 2021 |
| 2 |
Show Up LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality. |
September 9, 2021 |
| 3 |
Blow Up LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media. |
September 9, 2021 |
Production
Release
| Original network/platform | Prime Video |
|---|---|
| First aired | September 9, 2021 |
| Last aired | September 9, 2021 |
| Runtime | 45 minutes |
| Status | ended |