Series synopsis
Sneaker Wars: Adidas V. Puma is a British documentary television series that premiered on Disney+ on September 24, 2025. It ended on September 24, 2025. It stars David Beckham, Usain Bolt, Noah Lyles and Winnie Harlow.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Premise
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Premise: The tangled rivalry that shaped sports.
Cast and characters
Leading cast
- David Beckham as Self
- Usain Bolt as Self
- Noah Lyles as Self
- Winnie Harlow as Self
- Darryl 'DMC' McDaniels as Self
- Elaine Thompson-Herah as Self
- Bjørn Gulden as Self
- Harm Ohlmeyer as Self
Episodes
This series spans 1 season with 3 episodes.
| Season | Episodes | First aired | Last aired |
|---|---|---|---|
| Season 1 | 3 | September 24, 2025 | September 24, 2025 |
| Episode | Title | Air date |
|---|---|---|
| 1 |
A Rivalry Begins The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history. |
September 24, 2025 |
| 2 |
From the Courts to the Streets Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift. |
September 24, 2025 |
| 3 |
Win at All Costs Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry. |
September 24, 2025 |
Production
Release
| Original network/platform | Disney+ |
|---|---|
| First aired | September 24, 2025 |
| Last aired | September 24, 2025 |
| Status | ended |