Mr. Sears' Catalogue
American Experience · Season 2 · Episode 7
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
Episode Details
Air date, runtime, timezone, and episode position.
Season
2
Episode
7
Air Date
14/Nov/1989
Air Time
20:00
Runtime
55 min
Overview
Episode summary.
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
Episode Navigation
Move between previous and next episodes.