Summary
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
The tangled rivalry that shaped sports.
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Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
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