Battle of the Brands

Battle of the Brands

Continuing First aired 03/Mar/2026 English 1 season(s) 4 episode(s)
Documentary
Two famous consumer brands, leading rivals in their field, go head-to-head for our money. Why do we love them so much? And who’s best?
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TimeScore 33% Skip It
Binge Meter 48% Slow Burn
Episode Pulse Quiet 40% activity score
Drop Rate 0% Very Low

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Season 1 · Season 1
4 episode(s) · Air date: 03/Mar/2026
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Season Overview

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S1E4
Cadbury vs McVitie's
Air date: 14/Apr/2026
Summary

Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire

Summary

Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire

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S1E3
Primark vs John Lewis
Air date: 10/Apr/2026 · Runtime: 47 min
Summary

From homeware to beauty to online, in a contest of penny-pinching power versus posh polish, how did Primark's bargains muscle in on John Lewis's bougie turf?

Summary

From homeware to beauty to online, in a contest of penny-pinching power versus posh polish, how did Primark's bargains muscle in on John Lewis's bougie turf?

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S1E2
Aldi vs M&S
Air date: 10/Mar/2026 · Runtime: 47 min
Summary

It's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.

Summary

It's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.

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Cast

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Kate Quilton
Kate Quilton
Narrator

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